Apparel and Footwear Brands
Pandemic-related turbulence has created bottlenecks in fashion brand’s strategies
Did You Know These Apparel & Footwear Companies are B-Corps?
Apparel Industry’s Growth Opportunities & Risks (by %)
Source: Business for Fashion (December 2021)
Key Takeaways:
Sustainability will be a key driver within the fashion industry
Consumer shifts forces re-alignment for creates brand values
Identify ways to minimize your carbon footprint with your value chain
The digitization of the fashion industry will expose brands, with companies that are more digitized outperforming their competitors
Disruptors that weren’t as important in the past are coming to the forefront:
Logistical gridlocks within supply chains
Fashion systems becoming digitized
Circular economies for value chains
Becoming a B-Corp helps you achieve these strategies
| Challenges in the Industry | How B Corp Solves Them |
|---|---|
| Consumer Shifts: Gen Z and Millennials are increasing their buying power in the market | B-Corps can align their business models to more sustainable and mission-driven movements which in turn creates brand loyalty and shows commitment to protecting the environment. |
| Geopolitical Risks: The pandemic will continue to expose emerging and developing markets that are key suppliers in the fashion industry | Risk mitigation and management are essential avenues that sustainable companies consider as integral to their business models. The process of becoming a B-Corp helps benchmark the status quo and helps minimize the long-term impacts. |
| Carbon Footprints: The fashion industry is one of the most polluting industries (energy and raw material intensive practices) | The B-Corp process helps businesses identify exposure that they have to carbon-intensive practices and structures your internal reporting process. |
| Digital Divide: Digital is becoming an increasingly important sales channel that companies are utilizing | Identifying alternate solutions to your current business operations is a fundamental part of becoming a B-Corp, which will help you re-prioritize your sales strategies. |
| Supply Chain Disruption: Major bottlenecks worsen an already increasingly fragile system | B-Corps conducts internal reviews which exposes areas in your supply chain that can assist your company in becoming more lean and agile. These strategies could help you in areas such as demand/product volatility, and transportation logistics. |
Need help with implementation?
Reach out to schedule a free 15 minute 1-1 consultation call to see if Chikyu can help your business beat the competition and become a B-Corporation.